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Are you looking for social media marketing tips to get started with your social marketing journey? If so, you are in the right place.
Social media is one of the most powerful marketing tools you have at your disposal. The best part is you don’t need to spend much if at all, to use social media.
All you really need is time and a proper strategy. For those who are ready to take their social media marketing seriously, we’ve outlined some of the top social media marketing tips to make the most of your effort.
The Social Media Marketing tips you should implement now
1. Time Your Posts Effectively:
Depending on where your core audience is in the world, you may need to be more strategic about when you post.
Pay attention to when your engagement reaches its highest numbers.
Take into account the audience’s time zone, work schedule, and other daily habits.
There are some tools available online that allow you to draft a post. Then you can set a date and time to post it.
This can be good way to make sure you always hit that sweet spot each day of the week.
The most active times will probably vary from platform to platform. Take your time to understand each individual for the best results.
2. Keep the Content Engaging:
Before posting something, ask yourself: “What value will the audience find in what I’m about to share.”
There always needs an answer to this question. Throwing up content just for the sake of doing so won’t get you very far.
You’re actually better off posting less and focusing more on quality. You want to maintain a reputation for sharing only the best content online.
This is how you keep the audience coming back. If they know exactly what to expect, it’s a lot easier to keep them coming back consistently.
Never waste the time of the audience with unnecessary posting or filler content.
3. Use Imagery to Draw Attention:
It doesn’t take an expert to realize that an image is easier to be drawn to than just text alone.
Of course, this doesn’t mean you should use “clickbait” images. That will only kill your engagement after too much abuse.
The images should be interesting but also act as a supplement for the material you are trying to share.
The content also needs to be good as well. A flashy image with no substance attached has no value.
The trick is to combine the use of images and content together. Each adding something to the other. Easier said than done, but important nonetheless.
4. LinkBack to Your Website:
Users might start out just following your social media accounts. But as you grow a following, you have the perfect opportunity to share what else you have going on.
Link out to your main website and other social platforms. The whole point of using social media is to market effectively.
So, take advantage of the chance to share with your followers. Keep it professional though.
Don’t spam your links all over the audience’s feed. You want to give people the opportunity to discover you.
Not make it look like your begging for more web traffic. Sharing between platforms is usually built right in, the process should be simple.
5. Look at the Trending Topics:
Trending lists show you what everyone is talking about. Many people will try to take advantage of trending topics to boost their follower count.
It can come across as fake if done poorly. Don’t try to force yourself to post only about trending items.
If you do see something trending, and think you can share some insight content, then go for it.
Using the trending topics responsibly is an easy way to market to a broad range of viewers effectively.
Take a look at the list every now and then. Just don’t make your entire content strategy revolve around what you find on the trending tab.
Each social media site relies on keywords in different ways. Some more heavily than others.
You should still try to implement keywords as often as possible. This way your content can get tagged with the right labels for easy discovery.
Sometimes this can be hard to do, and trying to come off as sounding natural in the limited characters often associated with social media posts takes some skill.
Consulting with a local search marketing company can help narrow done the best keywords and ways to implement them.
They can help you figure out who your audience is, and what kind of content they will respond to most effectively.
7. Use Your Story to Keep it Personal:
An audience loves to interact with you on more personal levels. Several social media apps allow you to put together short video content to create a “story” for the day.
This can be a great way to add some creativity to your content. You can also be a little more personal and interactive.
People want to engage with a person, not just a brand. Use your social media stories to tell your followers who you are and what you’re all about.
It will go a long way in establishing a likable brand for marketing.
8. Put Together Content Albums:
Albums are another way to create a more interactive experience for the audience.
Post about your latest events and upcoming projects. Put together albums to highlight your progress, or show your followers how much fun an event was.
You can capture much more feeling and story through an album compared to just text posts.
Use them effectively to build your narrative about who your team is, and what your brand stands for.
It is another element in using social media to create a more personal (and effective) marketing strategy.
9. Keep Media Style Consistent:
Part of marketing through social media is figuring out what your style is. How do you want to brand your aesthetically?
What kind of image do you want to be associated with? When posting pictures try to keep everything within the scope of your brand.
You may need to experiment a little to get a feel for what works best. When you figure out what works, stay consistent.
Going off-brand or being all over the place will just confuse your followers. Show them what you stand for, and then build on that.
Maintaining your look is a key part of becoming recognizable across social media.
The ideal is to hit a point where people can tell content is yours, just by the look.
When you reach that level of association, you’ll know your branding has been on point.
10. Become a Business Profile:
This one is pretty straight forward. If you haven’t already, but sure your accounts are operating as a business profile.
This allows access to more options to share your business and contact information.
As soon as you can, apply to be verified as well. It will add to your credibility and help establish your growth.
Plus, as your name grows you want people to be able to know where to go for all the real content.
Don’t forget to update all your business profiles as needed. Especially if you operate local or physical business fronts.
11. Spend Time on Profile/Cover Photo:
For most people, this will be the first thing they see before they visit your social media content.
Use a high-quality image that represents your brand. You may need to hire a professional graphic designer or marketing company to help you come up with a good logo.
Either way, the image should be work on desktop and mobile platforms. This means the image should fit in a smaller context.
Your profile image will automatically become associated with your brand, just like the style of media you use.
Don’t use a throwaway picture. Put some thought into how you are going to identify yourself.
12. Fill Out All Your Bios:
Keeping your bios filled out and up to date means your audience will know exactly where to find your latest products, content, and how to best contact you.
It also gives you a chance to explain who you are, and what you have to offer. This is the most basic step in marketing through social media, so don’t skip it.
Plus, when networking opportunities come along, you want potential investors, partnerships, and others to know how to reach out.
Managing your direct messages can be time-consuming. So, keep a list of official business emails or phone numbers readily available.
13. Keep Content Regular:
We discussed posting at certain times early, for best effect. But you also need to establish a regular schedule of posts on at least one of your social media platforms.
By doing this you can actually condition your audience into viewing your content.
Once you become a part of someone’s daily routine, it is really difficult to break that habit! Has some content planned in advance to make sure you always post on time?
You may have to work a little harder to achieve this, but once you have your viewers hooked, you’ll be able to market much more effectively.
14. Include Video Content:
Nothing keeps a viewer quite as engaged as a video. Watch time helps improve bounce rates and maintain more engagement.
People are much more likely to share video content or stop to view it. Social media algorithms also often push video content to the top of recommendations to users.
Written content and images can be your basis for social media, but start incorporating video content as soon as possible.
This will give the best results when marketing through your social platforms.
15. Use Hashtags Wisely:
Hashtags are an effective branding tool and can help your demographic discover your content more easily.
Before you start using hashtags, make sure you understand the difference between each social media platform.
For example, Instagram tends to be more effective with multiple hashtags. Spreading out your keywords is not a bad idea here.
But for a site like Twitter, using a lot of hashtags can actually hurt your engagement.
Using just a couple of hashtags is actually more effective. On Twitter, you’ll have to choose your tags and keywords a little more carefully.
You could include no hashtags if you are unsure, but that is not recommended.
They can be very effective, so do your research on how to use them for any situation.
Sometimes you need a little boost to reach out to new followers. Before you spend the money on ads, establish a few important details.
Determine how much you are willing to spend (ads aren’t cheap). Figure out what content needs to be boosted.
Have an idea for what a successful targeted ad will look like in terms of metrics. Finally, know exactly who the audience of the ad should be.
Some media platforms offer tools to tailor ads to only be shown to very specific demographics.
If you have all this info established beforehand, you can go in with a much more effective ad campaign.
17. Use Short and Simple Marketing:
There is a flood of social media posts and ads that users navigate every day. You have to give your best content and deliver it in the most concise manner.
That is a tough skill to learn but is necessary to use social media effectively. Most viewers will have a very short attention span.
Studies have shown that the average attention span is decreasing as the years go by.
This is why videos are often relied upon. Try to clean up any filler words in your social media post.
Write everything as clearly as possible, and get right to the point of value for the reader.
18. Organize Groups and List:
Some social media platforms allow you to create specific groups or lists of followers.
This way you organize the stream of content more effectively. Use these tools to help curate the kind of content you see in your own feed.
This can be a good way to organize your followers so that you can more effectively engage with them directly.
It can also be a great way to build more niche communities around your content.
19. Adjust Your Tone for the Platform:
Not every social media platform will have the same demographic. While being consistent is important in your social media marketing campaign, don’t be afraid to adjust your tone slightly.
For example, the kind of people you’ll reach on LinkedIn is probably not the same on Facebook.
Each platform will have its own appeal and expectations. Don’t go completely tone-deaf.
Keep things a little more professional on LinkedIn, and feel free to be casual through Facebook.
20. Be Authentic:
The worst thing you can do for your brand is set up automated messages. Nobody wants to see the copy and paste generic responses, or alerts when they follow you.
If you really want to prove yourself as a brand, try and reach out to followers individual.
You don’t have to come up with thousands of personal messages, but a few thank you notes with a small personal touch can go a long way.
A lot of businesses do not take the time to show their appreciation in meaningful ways.
Set yourself apart, and establish to your audience that you invested in them.
Your feedback is needed asap! did these social media marketing tips helpful?
Ravi Sharma, the founder of Webomaze, is a dedicated entrepreneur who has built his digital marketing company in Chandigarh with great dedication and enthusiasm. He holds great knowledge of inbound and outbound marketing tactics including sales platforms that can help in promoting the growth of any business. He loves to find adventure by exploring different places.